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FUEL10K to provide products at 2017 Human Race events - BikeBiz

FUEL10K to provide products at 2017 Human Race events

Official breakfast partner of Human Race for the 2017 triathlon season FUEL10K will be offering its products to competitors ahead of the start of the races.
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Official breakfast partner of Human Race for the 2017 triathlon season FUEL10K will be offering its products to competitors ahead of the start of the races.

The brand will be giving out its protein boosted breakfasts at each of the events as well as fuelling up Human Race staff.

There will be 13 events throughout the summer with the first taking place on May 20th at the Nuffield Health Eton SuperSprints and the last at Duchenne Triathlon on September 17th.

Human Race is famous for its history in Triathlon with over 26 years of experience. It offers a wide range of events for all abilities, including the famous Windsor Triathlon.

FUEL10K co-founder Barney Mauleverer said: “Human Race is a perfect fit for the FUEL10K philosophy; our brand is all about getting out there and giving it your best shot whether you’re at the beginning of the journey or looking at an Olympic Gold and that’s exactly what Human Race is about. We’re excited to be meeting a lot of people who think the same way we do.”

CEO of Human Race Group Nick Rusling said: “I’m delighted to announce a great new partnership with FUEL10K, the UKs fastest growing breakfast brand, who will be helping Human Race tri participants get across the finishing line at our events throughout 2017.”

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