Fuji goes to Winters and White - BikeBiz

Fuji goes to Winters and White

MP Cycles of Wigan takes over the distribution of Fuji bikes from Ingenuiti.
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MP Cycles Ltd is a bike importer founded by Mark Winters and Peter White. Between them they have over 35 years of bicycle industry experience and have been involved with brands such as Claud Butler, Muddy Fox, Holdsworth, Lotus, and Viking.

Mark Winters said: “When we set up MP Cycles we were always intent on securing a quality brand of bikes that were right for the IBD and right for the consumer. Fuji is exactly that.

"We are excited to be able to distribute the Fuji brand and we are ready to roll out our full programme of marketing and support and the introduction of special FUJI models unique to the UK market."

Peter White said:

“Having known of Fuji for many years, albeit from a distance, we knew that the potential for distribution of this major brand was enormous. Knowing the factory where the bikes are produced and the component factories they use, as a technical person I cannot fault their commitment to spec and build quality. Their design flair, range development process and build programme keeps all distributors completely up to date with model availability and production dates, which in turn means we can give the IBD accurate information on their orders, something that is sometimes lacking in the bike industry."


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