The Fulcrum Wheels product range is set to broaden its portfolio for 2010 with a host of new ranges and price drops, including for the firm's 2-Way Fit technology.
Fulcrum distributor Jim Walker has also announced that it is launching a JW D-Ler scheme that will give dealers better margins if they commit to it.
Jim Walker's Greg Stevens told BikeBiz: "The 2010 line-up looks fantastic with bolder decals and new colour options.
"Fulcrum has introduced the 2-Way Fit technology at a lower price point, there have been a few tweaks on R5 and R7 wheels to make them more user friendly, there are new entry-level MTB wheels, the Red Metal10 and we have more choice with the Red Zone and Red Zone XLR for the Enduro and Freeride customer."
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