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Fun in the sun as bikes descend on Brum - BikeBiz

Fun in the sun as bikes descend on Brum

Details are slowly emerging of the Sustrans/Ride-the-Net pro-bike initiatives which will boost bike sales next year.
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Four long distance rides from the UKs capitals London, Cardiff, Edinburgh and Belfast will converge on Birmingham on Wednesday 21st June as part of the Ride the Net celebrations for the opening of the National Cycle Network in June 2000. The 4 Capitals Ride will use the National Cycle Network and take several days to reach Centenary Square in Birmingham where government ministers and a media scrum will meet them.

Sustrans is currently approaching companies (including bike trade companies) and organisations to become involved in the rides. The rides will set off from locations in the cities where a replica version of a huge mosaic depicting the Network will be sited. Local dignitaries and supporters will be invited to join in the festivities.

Local media along the route will keep people informed of progress and celebratory involvement is welcomed, says Sustrans. The more people that participate the bigger the event and the more memorable the week will be for all involved, said Mike Collins, a Sustrans press officer. IBDs could organise such events.

The whole Ride the Net week will celebrate the opening of the first 5000 miles of the National Cycle Network. Other events durung the week include the Cyclethon, a mass particiption series of rides happening over the weekend of 24-25th June and, of course, the BA/CTC National Cycling Festival 2000, being staged in York.

Further information on the 4Capitals ride will soon be posted on www.sustrans.org.uk

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