Fusion Media links with Bike Pure

Cycling media firm celebrates partnership with limited Dean Downing prints
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Cycling Media firm Fusion Media has linked with anti-doping organisation Bike Pure, celebratng the link up by artificially covering cycling star Dean Downing in paint - again.

The first outcome of this new collaboration is the production of limited edition prints of Bike Pure champion, Dean Downing. The images were originally part of Fusion Media’s new ‘We’ve Got Cycling Covered’ branding launched this summer. Downing was photographed by top London snapper, Stuart Hendry, who has also worked with football stars like John Terry and Peter Crouch.

The striking images have been modified to incorporate the distinctive blue of Bike Pure. The prints, sized 78cm x 30cm will be strictly limited to 100, and are printed
professionally on high-quality photographic paper. They will be priced £39.99, including free postage, with all the profits going to support the Bike Pure message.

The limited edition prints will be available at the Bike Pure Store and at the Downing brothers’ second ‘Out of the Saddle’ charity event on November 6th at Sitwell Park Golf Club near Rotherham, which is in aid of the Danny Porter Foundation charity. Signed prints will be auctioned off in aid of the charity.

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