Fusion Media rebrands – and pours paint on cycle stars - BikeBiz

Fusion Media rebrands – and pours paint on cycle stars

Dean Downing, Craig MacLean and Yanto Barker covered in orange paint to promote cycling media firm
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Fusion Media has released an eye-catching set of photos of Dean Downing, Craig MacLean and Yanto Barker – covered in orange paint – to promote its new rebranding.

Now sporting a new website and logo, Fusion employed top snapper Stuart Hendry to capture the innovate pics, which promote the firm's slogan – 'we've got cycling covered'.

You can find out more here and see a behind the scenes video here.

Downing said: “It’s great to be involved in something so different and imaginative. I enjoy most photo shoots, but this one will certainly stay with me for quite a while, possibly because the orange paint is still in some of my clothes.

"Fusion Media has helped me over the years by producing stunning websites and providing media support, so it’s great to see them come up with such a stunning set of photos.”

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