Future launches WMB buyers guide

Publication to feature 1,000+ bikes from over 70 brands
Publish date:

The forthcoming issue of What Mountain Bike magazine is to include a 37-page fully comprehensive 2010 mountain bike buyer’s guide.

Including detailed specs of 1,079 bikes from 73 brands, the guide is, according to Future, the only one of its kind currently on the market. Every bike listed will have a link to reviews and more detailed specs on BikeRadar.com.

Included with WMB, which goes on sale on February 10th, the guide is a sign of Future’s continued investment in print, said the firm.

What Mountain Bike Editor Mike Skinner enthused: "Bike brands invest a lot of time and effort into product development and we're no different, this has taken months to get right and I'd like to thank the industry for providing the information necessary to deliver the only mountain bike buyer's guide on the market."

The guide can be a tool for the trade too, said associate publisher Dave Clutterbuck: "What Mountain Bike already caters to active bicycle buyers better than any other magazine, but this initiative takes things to a whole new level. 

"We have made it much easier for prospective buyers to research their next bike purchase and have provided a fantastic entry point for people looking to buy their first bike. Readers of What Mountain Bike are already committed buyers and this allows advertisers to talk to them right at the point of choosing their next bike."

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019