PxPixel
Future to provide Giro guide - BikeBiz

Future to provide Giro guide

Official partner deal will Future an extended reach into the US and European market, says firm
Author:
Publish date:
Giro_cover.jpg

Future is to be the 2011 Giro D'Italia's official media partner, providing the official guide to the race.

This will be the third official race guide produced by Future – the others being the Official Tour de France guide and Amgen Tour of California guide.

In addition, Cyclingnews.com will be the official media partner for the Giro D'Italia, with a dedicated section of the site providing race reports, live coverage and in-depth previews, interviews and announcements direct from the race. BikeRadar.com and Procycling will also both feature exclusive race-related content.

“Publishing the official Giro D’Italia race guide is a fantastic strategic step for us; adding a third official race title to our portfolio, and helping us to extend our reach further into the European and US market," explained Katherine Raderecht, group publisher of Future’s sports portfolio.

"
We plan to make the 2011 Giro D’Italia race guide an invaluable resource to fans of the race, as well as a great platform for marketers looking to align themselves with the race at a key point in the cycling season. Future publishes the best cycling magazines and websites in the world and actively engages with millions of cycling enthusiasts, and this addition will help to strengthen that and engage with even more cycling fans.” 

Giro D'Italia starts on May 7th and ends in Milan on May 29th, celebrating the 150th anniversary of the unification of Italy.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018