Future’s cycling portfolio enjoys growth

Latest ABC results mean publisher now reaches 3.5 million cycling fans every month
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Future publishing’s cycling titles fared well in today’s ABC results, with the firm's magazines now reaching 3.5 million cycling fans monthly.

In the Audit Bureau Circulation figures Cycling Plus saw its circulation increase 11 per cent to 35,223 – its ninth consecutive increase. Meanwhile What Mountain Bike recorded a circulation of 17,351 – a rise of 4 per cent.

Mountain Biking UK figures meant that it is Britain’s most read mountain bike magazine, by 45,983 copies per month.

Online, the BikeRadar Network doubled its unique users since January 2008 to 855,000, according to internal HBX figures. When combined with Cycling News, the Network now reaches nearly three million unique users.

“By extending the portfolio with live events such as BikeRadar Live, we are continuing to engage with cycling enthusiasts and provide them with the very best content from our market-leading titles,” enthused group publisher of Future’s cycling portfolio Katherine Raderecht.

“The magazines and our websites happily compliment each other and co-exist with excellent opportunities for cross-promotion. With a growing number of visitors to the BikeRadar network, Future now reaches more bike enthusiasts each month, than ever before.

“It’s an exciting time for the cycling sector, and our continued investment in our cycling magazines has been rewarded with a terrific set of circulation figures, with all of the magazines showing growth, especially with Cycling Plus achieving a ninth consecutive increase,” Raderecht added.

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