Last week Trek hosted 'Trek World' for the bike trade and press, and the public at the firm's UK base in Milton Keynes.
BikeBiz attended and snapped pics of everything from leather studded Electras and e-bikes to Trek team bikes and bespoke high-end Project One offerings.
Take a look at the gallery on our Facebook pages.
Some hashtag detailing from the Emonda ALR 5.
Tinari Women's shoes.
Electra's Ticino 7D
Detail from Electra's Glam Punk 3i.
There's much more in our Facebook gallery.