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Garmin expands professional cycling team sponsorships - BikeBiz

Garmin expands professional cycling team sponsorships

Garmin International Inc has today announced the sponsorship of nine professional cycling teams in 2017, including five world tour teams and four mountain biking teams.
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Garmin International Inc has today announced the sponsorship of nine professional cycling teams in 2017, including five world tour teams and four mountain biking teams. 

Garmin will continue to sponsor Cannondale-Drapac Pro Cycling and Movistar teams, whilst Astana Pro, FDJ Pro and Team Dimension Data are amongst the latest to receive sponsorships. Additionally, Garmin will continue to support the Trek Factory Racing, CLIF Pro, CUBE and Scott-SRAM mountain biking teams. 

“Garmin started sponsoring professional cycling teams nearly a decade ago and we are excited to continue our commitment to the sport,” said Jon Cassat, Garmin vice president of communications. “As a leader in cycling technology, we are proud to provide the teams with top-of-the-line products – from GPS bike computers to cycling awareness accessories and multisport GPS watches – for training, racing and adventure in between.” 

Several teams will be equipped with Garmin product to increase performance and help provide a safer cycling environment. Edge cycling computers will provide data and key metrics to cyclists on these teams, as well as GPS and navigational support. 

The world's first cycling radar – called the Varia – will warn of vehicles approaching from behind, while a tail light brightens and flashes to alert drivers of a cyclist ahead.

Additionally, many of the sponsored teams will use Garmin Forerunner GPS running watches, Fenix multisport GPS watches and a range of Vivoactive trackers which will monitor the distance cyclists travel, the calories they burn and how much sleep they get each night. The teams will also benefit from the Garmin Index smart scale that measures weight, body fat, skeletal muscle mass and more. 

For more information, visit the Garmin website here

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