Facebook is massive, Twitter remains king of breaking news but YouTube is where the cool kids hang out, and in the cycling world it's a space dominated by Britain's Global Cycling Network, founded by Simon Wear, and now operated by the Play Sports Network.
GCN en Español will be the group’s first non-English language channel. Heading up the channel's presenting team will be former Pro Tour professional Óscar Pujol.
“I am really excited to be a part of GCN en Español," said Pujol.
"I am looking forward to moving back to Spain and reaching out to a group of fans I know are extremely passionate."
Play Sports Network is currently recruiting more presenters as well as hiring a number of other Spanish-speaking employees to support the channel’s growth.
The Play Sports Network is set to open a studio in Girona where a large amount of the new channel’s filming will take place, and where a great many pros and pro teams are based.
The new channel will be posting daily content from July 16th and will feature many Spanish-language equivalents of GCN's existing shows.
GCN en Español joins Play Sports Network's other channels, Global Cycling Network, Global Mountain Bike Network, Global Triathlon Network, Electric Mountain Bike Network, GCN Tech and GMBN Tech.
The channels have 2.4 million subscribers and generate an average of 30 million monthly views.