Gelert eyes ambitious growth in the cycle market

Expansion and ecologically sound products lined up for firm
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In an interview with BikeBiz, Gelert cycle divison director Peter Rimmer revealed the firm has set its sights on expansion following a period of investment.

He said: “Gelert has ambitious growth plans and has heavily invested in the infrastructure of the company to maintain this controlled and sustained growth. We are constantly looking for opportunities within the markets we currently trade in and in any markets not yet covered by our extensive products portfolio.

“The cycle division is a key part of the company strategy and represents a large part of this sales growth expectation.”

Gelert is also taking environmental responsibility seriously, with the soon-to-arrive Planet Green Helmet range.

Rimmer said: “In response to demands from our customers for high quality, low cost, environmentally friendlier products, Gelert – in partnership with our manufacturer – has developed Planet Green Children’s Helmets.

“This product range will be expanded over the next year and with adult models too.

“Our goal is simple: to meet and exceed all social and environmental laws and regulations, eliminate PVC and other health-related components. We achieve that while providing our customers with new and exciting low cost product development that other manufacturers cannot provide.”

Read the full interview here.

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