Genesis has shown their '09 complete bike range for the first time, unveiling a titanium model, the Altitude Ti.
On top of that fresh launch, they've come up with the unusual Day One - a singlespeed bike with flat bars, cross tyres and canti brakes.
The Altitude Ti carries a full XT groupset, lightweight frame construction and a Fox F120R fork carrying a thru axle. The complete bike is set to retail for £2099.99 or £899.90 for the frame alone.
The Day One will retail for £469.99 and is built from Reynolds 520 tubing.
BikeRadar has more here