German and UK distributors of Principia take control of the Danish bike maker - BikeBiz

German and UK distributors of Principia take control of the Danish bike maker

The UK's RBS Equipment and Germany's ACS Vertrieb are the new owners of top-end Danish bike brand Principia.
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Two of the previous owners - Gert Spender-Anderson and his father Niels - have left the company.

Seamus Grannell, the third of the three previous owners, stays with the company but moves up from international sales and marketing manager to MD.

Grannell said: "The business restructuring will allow significant commercial progress, with new opportunities to build on the brand, further develop the product range and to invest in stock so deliveries are faster."

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