Get girls on bikes - BikeBiz

Get girls on bikes

Nike UK and the Youth Sports Trust have created a publicity campaign to attract more girls into sport. 12-15 year old girls prefer sports that are fun, varied and non-competitive. Recreational cycling fits the bill perfectly.
Publish date:

According to an article in Design Week (24 November 2000) a new nationwide campaign to encourage schoolgirls to take an interest in sport is to be launched in December.

The Blue Dog design agency was commissioned by Nike UK and the Youth Sports Trust to create the identity for the Girls in Sport campaign, which will run for the next four years.

A campaign pack, containing a video, research evidence supporting the reasons for the campaign and an educational manual introducing physical education teachers to new ideas about teaching sport to girls, is to be sent out to schools across the country.

Research by Nike UK suggests that girls are interested in sport, but want the emphasis to be placed on fun, varied and non-competitive activity. The campaign is aimed at girls aged between 12 and 15 years.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018