Get yer mitts on the official Tour de France guide - BikeBiz

Get yer mitts on the official Tour de France guide

With a 120 000 print run, Procycling's Tour de France magazine is one of British cycling's biggest magazines. And IBDs doing Tour de France promotions in the centennial year of the Tour can get their slice of the action...
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The official, sanctioned by ASO, Tour de France guide was published yesterday. It is produced in conjunction with Eurosport by Procycling.

There will be 65 adverts on Eurosport for the magazine, all of which direct consumers to the mail order hotline. However, with this much plugging the guide may also sell well through IBDs.

IBDs need to order a minimum of 10 guides. They retail for £4.50, with IBDs keeping 25 percent of the cover price. This is on a sale-or-return basis.

Procycling's fulfillment house can be reached at tel: 0121 7883112

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