Giant UK's second own-branded store has opened in Cambridge, located close to the city centre and train station.
This pocket-sized second edition to the Giant brand store family covers 150 square metres.
Giant Uk managing director Ian Beasant commented: "We hope to offer the local commuter market, as well as give the non-cycling customers an experience they can trust.”
The store environment has a city style edge, uses clean and modern design elements and carries features that embrace the local area and the culture.
Charlie Warboy, director of the Giant store, Cambridge said: “I’m delighted to partner with Giant on this project, this store will be the core of the local community, I’m confident that the store will be a huge success”
Giant plans to further its UK presence with a number of new locations across the UK. Further potential stores are already being planned in discussions with other independent partners.