Giant opens own-brand Cambridge store - BikeBiz

Giant opens own-brand Cambridge store

The second store opens as other independents are in talks to expand chain
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Giant UK's second own-branded store has opened in Cambridge, located close to the city centre and train station.

This pocket-sized second edition to the Giant brand store family covers 150 square metres.

Giant Uk managing director Ian Beasant commented: "We hope to offer the local commuter market, as well as give the non-cycling customers an experience they can trust.”

The store environment has a city style edge, uses clean and modern design elements and carries features that embrace the local area and the culture.

Charlie Warboy, director of the Giant store, Cambridge said: “I’m delighted to partner with Giant on this project, this store will be the core of the local community, I’m confident that the store will be a huge success”

Giant plans to further its UK presence with a number of new locations across the UK. Further potential stores are already being planned in discussions with other independent partners.

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