Giant's fifth UK concept store has opened in Normanton on the South Shore of Rutland Water.
Run by existing Giant dealer, Tim Harris, the store has been converted to fly the Giant flag in the heart of Rutland's mountain biking haven.
Ian Beasant, manager director of Giant UK, commented: “We are delighted about the latest edition to our brand stores – Rutland has great facilities, we aim to offer the local community and enthusiasts a new cycling experience.”
The store will offer services such as bike fitting, a hire and demo fleet, plus retail sales and repairs.
Paul Rymer, store manager said: “We are really looking forward to working in the Giant brand store environment. Giant are already a familiar name around Rutland, now we will have the complete Giant experience to offer our customers.”
Tim Harris, director of the Giant Store Rutland Water said: "The shop is amazing, our new store really is the latest in modern retailing.”
Giant proposes to roll the concept out in further locations in the next few years. Further potential stores are already being planned in discussions with other independent partners.