GOCEM has been formed to "work collaboratively with UCI."
The UCI is the world governing body for cycle sport, based in Aigle, Switzlerland.
GOCEM - based out of Dublin - was formed as a coalition of manufacturers who are affected by the UCI’s interpretation of its Rules and Regulations.
Initially GOCEM will consist of manufacturers who supply equipment to ProTour and Continental Pro/Wildcard teams.
When cycling teams select equipment for their riders, they are subject to the rules and regulations hatched by the UCI. On January 13, 2009, the UCI informed teams that they would start to enforce its “3:1 rule” on all parts and components, not just the frame tubes as it had previously.”
This interpretation caught manufacturers unaware. The concern that the strict and immediate enforcement of the “3:1 rule” could potentially cause significant financial hardship on manufacturers and teams, especially in this extremely poor economic climate was one of the catalysts that prompted the formation of GOCEM.
The latest BikeBiz magazine has an editorial on the industry's relationship with the "Aigle-blazer navel gazers."
However, the organisation’s long-term goal is to create greater stability and professionalism in all aspects of the sport.
The Global Organization of Cycling Equipment Manufacturers provides a "unified voice for the cycling industry. GOCEM’s long-term mission and goal is to pursue a collaborative and consultative approach with the international cycling federation - the Union Cycliste Internationale (UCI) - for the creation, implementation and enforcement of UCI rules, as they have a direct impact on the financial viability of equipment manufacturers."
Phil White, co-founder of Cervélo and one of the coordinators of the GOCEM founding group, said:
“Cycling equipment manufacturers represent the largest and most influential contributors to both the cycling industry and professional cycling. Providing approximately 100 million Euros annually in sponsorship, product and support, manufacturers have the greatest investment and a vested interest in the success and growth of the sport.
Claudio Marra, general manager of FSA and a coordinator of the GOCEM founding group, said:
“GOCEM is a global organization that has attracted universal suppor. From Asia to Europe and North America, we have seen tremendous interest from the international community of cycling equipment manufacturers.”
Philippe Chevallier, Manager, UCI Road Department, has expressed support for a single manufacturers' association and a willingness to work with such an organization.
“GOCEM welcomes the UCI’s willingness to collaborate with us and looks forward to a mutually-beneficial dialogue,” said Marra.
Founding members of GOCEM include: A-Team (Taiwan Bike Company Association representing Merida, Velo, Maxxis, Alex, Rims, Formula, VP components, Well-go, RS-Suntour, KMC, Truvativ, Kenda, Topeak, TH Industries, Tektro, Joytec, Jagwire and RST), BH, Bianchi, BMC, Cannondale, Canyon, Cervélo SA, Cinelli, COLIPED, Felt, Focus, FSA/Vision, Fuji, Giant, GT, Hed, Look, Mavic, Orbea, Oval, Prologo, Quark, Ritchey, Rotor, Specialized, Sram, Teschner, Time, 3T and Zipp.