Go Outdoors has expanded its own-brand bike line-up following the success of last year's range.
The new range includes Calibre road bikes and Compass commuter and folding bikes. Go Outdoors also offers 'a huge range' of own-brand biking equipment.
Go Outdoors has around 52 stores in the UK.
Mike Sanderson, cycling buyer for Go Outdoors, said: “The range is designed to give GO Outdoors customers the best specification possible at each price point, whether they are cycling for leisure, just starting out and want good quality at a reasonable price or are looking for a higher spec model.
“All of the bikes offer features and equipment not normally available at such prices, making these bikes some of the best value on the market.”