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Go Outdoors ramps up bicycle offering with own brand bikes - BikeBiz

Go Outdoors ramps up bicycle offering with own brand bikes

Road and commuter bikes join own brand line-up for the £200m retailer
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Outdoor equipment and clothing retailer GO Outdoors has ramped up its bike offering with an expanded range of own brand bikes. 

A number of new models have been launched under the Calibre and Compass brands by the large retailer, which saw total sales of over £200m in its last financial year.

The new own brand bike range includes Calibre road bikes and Compass commuter and folding bikes and will be in store in July. It follows the launch of two new Calibre mountain bikes that, the retailer said, 'received four and five star reviews in independent reviews earlier this year'.

The bikes are retailed through selected stores and its online portal www.gooutdoors.co.uk.



Mike Sanderson cycling buyer for Go Outdoors said: “The range is designed to give GO Outdoors customers the best specification possible at each price point, whether they are cycling for leisure, just starting out and want good quality at a reasonable price or are looking for a higher spec model.

“All of the bikes offer features and equipment not normally available at such prices, making these bikes some of the best value on the market.”

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The Calibre range features three road bikes and a flat bar road bike. The Calibre Progress, with a double butted alloy frame, is at the foot of the range. The Calibre Achieve is the next step up, with the same frame as the Progress but offering a carbon fibre fork. Top of the range is the Calibre Stat, aimed at sportive and competitive rides, featuring carbon tapered forks, Shimano’s premium 10 speed Tiagra gearing, a Shimano Rs501 wheel set and tyres from Schwalbe.





Commuters have an option too in the Calibre Filter, a flat-bar road bike featuring a double butted 6061 aluminium frame.

The Compass range is GO Outdoors offer for those looking for a more leisurely approach to cycling. The Dutch style 6061 aluminium framed Compass Eleanor features a laser cut chain guard, wicker style basket and an easy to use three speed Sturmey Archer internal gear hub. The Compass range also offers two folding bikes, Northern and Central.

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