GO OUTDOORS: VauDe UK saves German blushes

The new VauDe Scream jacket - suitable for cycling - was given its UK launch at the Harrogate show. But Scream wasn't its original name, hoh no...
Author:
Publish date:
full3879_ScreamJacket.JPG

In the catalogue it's called the Jerry.

VauDe is a German company.

When the new catalogue arrived hot off the press from Germany, UK distribution company reps nearly choked on their coffee when they saw the Jerry jacket.

A quick phonecall to VauDe HQ alerted the German staff to the faux pas.

"You know what Jerry means, don't you?" asked a VauDe rep.

"It's a boy's name," came the answer from Germany.

An explanation followed.

"Schisse..." Phone went dead.

The UK operation has renamed the jacket. It's to be known as Scream but check out the catalogue for the original name.

Featured Jobs

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019