The Emporio Armani bicycles are sporty hybrids and will be available in Armani stores in November.
There are no details yet on the Armani website but there's a slideshow of male models riding the bikes here:
Click on 'previous' to go to numbers 80, 81 and 82 of the slideshow ie just after the blokes in their underpants...
The photographs are of Armani's menswear show in Milan. The male models cycled down the catwalk to the sound of Queen's Freddie Mercury - natch - singing 'I want to ride my bicycle, I want to ride it where I like.'
Fashionistas who want to re-create this spectacle can do so: the Armani Sport Bike is equipped with an iPod holder.
LOTS OF CELEBS CYCLE, HERE'S A LIST: