PxPixel
Government promo campaign sends traffic to Bikeforall.net - BikeBiz

Government promo campaign sends traffic to Bikeforall.net

Cycling England and the Central Office of Information have joined forces to launch a big budget promotional campaign to publicise Bike to School Week and Bikeforall.net. Click within for a sneak preview of the campaign's audio 'press release'.
Author:
Publish date:

An online campaign, coordinated by the Central Office of Information, has started to drive traffic to the 'official' Bike to School Week page at http://www.bikeforall.net/bike_to_school_week_2006.php

The offline PR campaign consists of an audio-tape supplied to radio stations. Featured on the tape are Katherine Rooney of Sustrans and Rob Fuller of CTC. The cue material supplied with the audio press release states that Bikeforall.net is the website radio stations should mention when using the audio material. Fuller goes further, spelling out the URL, letter by letter.

The audio campaign has been placed on a podcast:

http://web.mac.com/carltonreid/

Access the podcast via that URL or subscribe to the Cycling: News/Views podcast via iTunes on PCs or Macs. The keywords to type in are 'carlton reid'.

To subscribe to Bikeforall's news service go here: feed://www.bikeforall.net/rss.php

There's also an events news feed: feed://www.bikeforall.net/rss-events.php

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018