BikeBiz Award Winner Green Oil has revealed that the brand was born of discontent at ecologically unsound products in the bike trade.
Speaking to Bikebiz, Green Oil founder Simon Nash said: "Green Oil basically came out of a frustration with other brands on the shelf at the time. ‘Contains PTFE’ and ‘Dangerous for the environment’ with the accompanying dead fish and tree logo were things I found unacceptable for products for my bike – especially riding through rivers and in rain.
"Moreover, none had recycling information on the label. As a typical green-minded cyclist this status quo needed fixing."
"Most companies would see a cost increase and dismiss using recycled plastic, and are only willing to go a bit green on the basis of it being ‘good marketing’.
"This is based possibly on the mentality that business is just about making money, possibly providing jobs and nothing else. The modern company should have a ‘triple bottom line’ – financial, social and environmental. By this mantra, spending company money to make things greener is seen as good for part of this bottom line. Its something taken seriously by Green Oil UK."
Read the full interview here.