Greenover to distribute Joystick in UK and Europe - BikeBiz
The Vancouver-based brand has signed an exclusive deal with Greenover Sports

With immediate effect, Greenover Sports is the new and exclusive UK and European distributor of Joystick Bicycle Components.

The new distribution strategy sees Greenover acting as the central distribution hub for both the UK and Europe.

Joystick founder and MD Chris Glew said: “Having Greenover act as the exclusive distributor for Joystick and as an extension of the brand enables us to really control the brand and grow it in a manner fitting with our brand ethos. Greenover will be acting as Joystick Europe so we can ensure consistent pricing and stock levels to properly support our partners throughout the UK and all of Europe.

"We will be also working with local sales agents in each European market to ensure we keep up with the demand and provide our dealers with a more personalized brand experience.”

Martin Murray, director of bikes at Greenover, added: “We’re stoked to be working with Chris and Joystick and are focussed on helping the brand grow in a sustainable way across the whole of the UK and Europe. Our infrastructure set up means that it is easy for European retailers to deal with us with services such as Euro pricing and payments as well as 48-hour mainland European delivery times. This is a young, yet highly ambitious brand that is committed to sponsoring the best teams and athletes in the world with innovative product. We can’t wait to get started!”

Founded in North Vancouver BC, and now located in Roberts Creek on the Sunshine Coast of BC, Joystick is known as a component supplier to the Specialized downhill team – including 2017 World Champions Loic Bruni, Finn Iles and Miranda Miller – Ibis Enduro Team and, more recently, as the handlebar tape supplier of Team Dimension Data.

Product lands with Greenover at the end of May and dealer enquiries can be sent to martin@ridejoystick.eu

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