Halfords' £12million advertising account is up for pitch, according to this story from Campaign.
DLKW previously held the role with the mammoth retailer. Recent Halfords ads have promoting Cycle to Work in its Tour de France creative, while earlier last year the retailer ran a 'Set kids free' bikes ad in the early summer (posted below).
Richard Warren, the DLKW Lowe joint chief executive, said: "We’re very proud of the work we have produced for Halfords. They’ve decided they want a change in direction and we respect their decision."
More details at www.campaignlive.co.uk.