Halfords get Primal

Clothing brand heading into selected stores and online from next month
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Since announcing it was looking for greater representation in the UK at the end of last year, the cycle apparel firm is to be stocked in Halfords from April 15th.

Arriving in selected superstores and on Halfords.com, the technical clothing brand was founded in 1992 and is well established in the US.

The range in Halfords will includes Primal's new Helix Axios clothing, made with SLR Ion Fabric in the body to wick away moisture and Z92 gripper-less sleeves to break surface tension. The vortex panels on the shoulders and the side panels are made using AE Elite fabric and are designed to reduce wind resistance and improve aerodynamics.

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