Halfords launches 2014 Christmas TV ad campaign - BikeBiz

Halfords launches 2014 Christmas TV ad campaign

Does anything beat a bike at Christmas? That's the message from Halfords in its new TV ad, kicking off tonight and during X Factor this weekend
Publish date:

Halfords' has unveiled its TV ad campaign for Christmas, asking parents and offspring “Does anything beat a bike?”

The 'nostalgic' ad launches tonight (October 29th) for 30 seconds and then during ITV's ratings magnet The X Factor on Saturday. The full 60 second version (as below) will be used online and on social media.

Ad agency Mother wrote and created the ad, which was directed by Aoife McArdle of Somesuch & Co. You could argue that it calls to mind '80s films like ET (minus the alien in the basket and flying bit) which is no bad thing.

Those involved said it "encapsulating the freedom of cycling for children while inspiring memories of the cherished Christmas present for adults from childhood".

Halfords newly promoted marketing director Karen Bellairs said “We wanted our Christmas ad to capture the magic and nostalgia of Christmas and evoke the feelings of being a child surrounded by that magic on Christmas Day, along with all the expectation and excitement that brings.

“We’re also showing the confidence we have in our offer – we all remember the universal experience of receiving a new bike and wanting to get out and ride it straightaway on Christmas Day – after all, you can’t do wheelies on a tablet!”

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018