Halfords launches Christmas bike TV ad campaign - BikeBiz

Halfords launches Christmas bike TV ad campaign

Bikes last longer than other presents is a key message of the commercial
Publish date:

National bicycle and automotive parts and accessories retailer Halfords has launched its Christmas advert campaign across nationwide TV.

Focusing on encouraging customers to buy bikes for their children’s Christmas presents, the 30 second commercial features a girl who receives a bicycle for Christmas and continues to derive joy from it all year round, in all weathers.

The TV ad, focusing on the longevity a bike gift offers over others, debuted on Wednesday October 26th and will feature in a package of ads being broadcast on TV and online in the run up to Christmas.

“Our customers have had it really tough this year and deserve treating their families with gifts that last,” explained Gerry Murphy, group brand marketing director for Halfords.

“We’re committed to helping them this Christmas by stocking quality products – like bikes which we can build, safety check and fit for them – so they can be used all year round, making the most of their hard earned money.”

The ad was written by creative Richard Holmes and Remco Graham of DLKW Lowe and directed by Paul Gay of Waspface.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018