Halfords score Kona

The recent hiatus in supply of Kona bikes from Second Level Sport led to suspicions something was afoot with Kona distribution. Now it can be confirmed that Halfords has secured the brand
Author:
Publish date:

Kona bikes will still be available to IBDs but, according to early reports, not via Second Level Sport.

Since the collapse of Schwinn/GT Europe Ltd, rumours have been circulating in the trade that Monaco-based Mark Edwards (who, when at Caratti, did the deal to put GT into Halfords) would come back into the trade. Nothing to confirm on that score but it's interesting to note that Kona Europe is based in, er, Monaco and it's entirely conceivable that the former Caratti boss would have told Kona Europe that it could massively increase its UK sales by going with Halfords.

Halfords has long been wooing key IBD brands to instal into Bikehuts. Kona is a high-quality niche brand but was not the main target. Halfords would much rather have Marin, Trek or Cannondale but those companies have continued to rebuff the advances of Halfords.

A full strategic statement from Halfords will be posted here tomorrow morning.

Featured Jobs

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019