Halfords to market Boardman Bikes and accessories - BikeBiz

Halfords to market Boardman Bikes and accessories

Halfords has today reported it has reached an agreement with Britain's Olympic gold-medal winning Chris Boardman to market a range of bikes and accessories using his name. Halfords is also sponsoring the ITV coverage of the Tour de France.
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Covering road, mountain and commuter cycles, the Boardman range will be exclusive to Halfords. Pix of the bikes and Boardman can be found here.

The cycle range comprises of 30 different frame sizes across 9 different models with prices ranging from £400 up to £1400.

There will also be a Boardman-branded accessories and clothing range, including a carbon fibre bottle cage, jerseys, helmets and computers.

Boardman said: “I’ve always been involved with every element of my professional cycling career right through to the bikes and equipment I used. I had the idea and desire to create a range of bikes to cover all disciplines and be available to a wide spectrum of cyclists. The partnership with Halfords is the perfect fit.”

Halfords is to sponsor the ITV coverage of this year's Tour de France. Boardman is one of the expert commentators featured on the daily programme.

Boardman is also the director of research and development for the highly successful Great Britain cycling team.

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