Halfords TV ads boost bike sales. For all?

Britains biggest bike retailer and the biggest retailer of GT bikes in the world, the Halfords MD told BikeBiz last week has premiered a series of four 20-second bike ads which will run until mid-November
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According to an interview in RetailWeek, Halfords marketing controller Lindsey Walker said the ads were a pre-Christmas reminder that bikes exist:

With the introduction of computers and games consoles, the days when all a boy or a girl wanted was a bike for Christmas are sadly over. We want to buck the trend and show how much fun a mountain bike can be.

The ads feature real mountain bikers, not actors or sponsored riders and the campagin supports the £21m roll out of the Bikehut store-within-a-store chain.


David Patten, Halfords marketing director, has left to become stationery buying director at WH Smith.

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