HardnutZ eyes global push and appoints Red Cloud - BikeBiz

HardnutZ eyes global push and appoints Red Cloud

Cycle marketing and PR specialist enlisted to boost brand at home and abroad
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Cycle and ski helmet brand HardnutZ has appointed Red Cloud for its national and regional PR, as well as a push into global markets.

Launched last year, HardnutZ is currently growing it's expanding retailer base and sales of its street and road helmet range. The range includes commuter friendly hi-vis helmets as well as individual eye-catching designs, starting at £29.99 RRP to £49.99 RRP.

Interest in the brand from abroad, particularly North America, has led the firm to develop its overseas business, but the UK remains top priority, according to HardnutZ founder Mark Dickinson.

He said: “HardnutZ is growing steadily in the UK and retailers are reporting strong sales and good customer feedback with the hi-vis range proving particularly popular with commuters and road riders alike.

“We now aim to increase our presence in the UK before then looking at other markets abroad. The appointment of red cloud is a key stepping stone in getting to where we want to be. By working with Mark we can increase our media presence and help drive sales for our retailers.”

Red Cloud’s Mark Almond added: “HardnutZ offers great designs with exceptional value for money for the consumer as well as strong margins for retailers. It’s a brand that is really going places and we’re honored to be involved at this early stage of the brand’s development”


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