Cycle to work provider Cyclescheme is running a new trade promotion for bike shops.
All the retailer has to do to take part is take a picture of their Cyclescheme customer as they leave the store, then share them on their social media page and include @cyclescheme / #cyclescheme
One participating bicycle retailer will then be selected each month by Cyclescheme to win an all-expenses paid staff night out.
The provider said: "Getting a new bike is contagious. That’s why the team at Cyclescheme are encouraging all partnered retailers to get on board and use their social media accounts to help increase sales, awareness and to reach potential new customers.
"Alongside encouraging Cycle to Work scheme participants to take a photo of their new bike, we are asking retailers to do the same. The simple, 3-step programme aims to reach the estimated 24-million Brits who log onto Facebook everyday, the 15-million Twitter usersand the ever-growing number of Instagrammers (currently 150-million worldwide) who actively post and engage with content on a regular basis. What’s more, Cyclescheme will reward one store each month with an all-expenses paid staff night out!"