Excited crowds turned up to see pop group The Saturdays turn on the Oxford Street Christmas lights in London earlier this week.
But despite the glitz of the Christmas season on the High Street, the reality is that for many, this year has been incredibly challenging.
Have you been forced to make cutbacks at your bike shop this year? Have you cut stock levels to overcome financial difficulties?
Let us know in our Independent Retail Survey, in association with CSG UK. We're using it to build a picture of just how well bike retail has performed this year, as well asking for your valued opinions on a number of topics, like what month you think is best for bike shows, and which brands are most important to your business.
The survey is confidential, and you can take it here.