PxPixel
Hero Eco cuts Fast4ward e-bike retail prices - BikeBiz

Hero Eco cuts Fast4ward e-bike retail prices

The brand now has three electric bikes within the Cycle to Work price bracket
Author:
Publish date:
1-screen-shot-2012-05-22-at-17.13.34.png

Hero Eco has cut the RRP of its Fast4ward 36V electric bicycles to target the Cycle to Work market.

The Fast4ward Ride and Peak have seen their prices revised from £1,249 to £999, due in part to request from dealers, Hero Eco said.

The brand now offers three electric bicycles within the Cycle to Work pricing framework.

"We have taken on board dealer feedback about pricing," said Hero Eco UK MD Mark Loveridge. "Many have complained that Cycle 2 Work take too large a cut and even if they were to sell a bike for £1,000 many at that price point aren’t of sufficient quality.

"We have decided to take drastic action and reduce the RRP of our Fast4ward Ride and Peak down to £999 from £1,249. This means we have a bike for everyone in our range at £999, the Edge (a folding bike), the Peak (a mountain bike style) and the Ride (a unisex step through)."

Loveridge added: "Fast4ward has quickly earned respect as one of the most reliable ranges of electric bicycles available. The tried and tested drive system which utilises Panasonic batteries is at the heart of Fast4ward’ performance and reliability. In order for the this initiative to be a success, Hero Eco will be maintaining existing dealer margins, making it financially viable for everyone."

www.heroeco.com

Register for the BikeBiz News Digest at the registration page.

Follow BikeBiz on Twitter at @BikeBizOnline or 'Like' the BikeBiz Facebook page here.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018