Noxgear's Tracer360 is a unique high vis lightweight 'safety vest'.
The colour changing vest - which can also be set to static colouring - offers 360degree visibility via light channelled through flexible fibre optic cables.
The rain-proof, weather-proof device fits over a t-shirt, jacket, etc, and features 3M belt that holds the unit in place.
Speaking to BikeBiz at The London Bike Show, the brand said certain colours have been found to be more visible at certain times of the day, with yellow and green the best all-rounders, hence the device featuring a range of colours via multi-colour CREE LEDs.
Noxgear's Tracer360 is being brought to the UK cycle market by CRG Moto, which also distributes the Gloworm range of MTB lights.