BikeBiz Bicycle and cycling retail news
Walkers Cycles has secured a distribution double, with the addition of Evoke and Hiplok to its portfolio.
Evoke
Evoke is an exclusive for Walkers Cycles and targets the pocket money BMX components market. With stock already at the distributor’s HQ, dealers now have access to 16 different components, all available in black, white, blue, red, purple or gold. Various chrome-moly handlebar dimensions and thicknesses are available, with rises as tall as 9.5 and two width options.
A number of pedals will be on offer for riders on a budget, including transparent plastic pedals particularly popular with those customising their bikes. You’ll also find pivotal style seat and seat posts, machined lightweight stems, a half link chain, tensioners, an aluminium u-brake and a number of brake pad and grips to choose from, again in a variety of colours.
Hiplok
Owned by Plus 8 Industries, Hiplok is a young security label launched only in March last year. Touted as ‘The Original Wearable Lock’, the unit is worn around the waist much like a belt.
It is a Sold Secure rated lock with an integrated and fully adjustable belt fixing, allowing the rider to tighten the lock around the waist without actually locking the device. The choice of reflective and bright coloured logos provides added safety for night riding.
Ben Smith, Co-founder and commercial director at Hiplok said “We are delighted to partner with Walkers, their team are well known for customer satisfaction and the personal service they offer. We’re already on board with some of the UK’s best retailers, and we’re really excited about Andie and his team helping us to further increase Hiplok’s availability across the UK, particularly as we grow our product range.”
Andie Walker, managing director Walkers commented “When one of our customers first showed me Hiplok, I was immediately impressed by its unique position as a secure yet portable lock which combines convenience, comfort and individual style. We are excited to add Hiplok to our portfolio of great bicycle products and look forward to introducing it to dealers across the UK.
Hiplok’s RRP is £69.99.
Walkers Cycles: 0116 2833885
Walkerscycles.co.uk
