H&M create clothing collection in partnership with London bike shop

High Street fashion retailer H&M is taking the ‘street’ part seriously and is to launch a fixie-inspired clothing collection in March 2013. The collection has been created in partnership with fixie bike shop Brick Lane Bikes of London.

‘H&M for Brick Lane Bikes’ is a men’s collection "combining the function of cycling wear with great city style for both on and off the bike."

The collection is made from tough, sustainable materials.

A video has been produced to promote the launch. Featured in the video are Feya Buchwald, founder of Brick Lane Bikes and Petter Klusell, a designer at H&M. 

https://www.youtube.com/watch?v=yKGzodkyuJE

Levi’s produced an urban cycle range last year.