"John was a natural person to go on the road for us because he knows BMX bikes inside out," said Stu Dawkins, a director at Seventies.
"He's been riding for years and helps with product development input for Hoffman Bikes. He's a high profile rider and gets a lot of coverage in the BMX press. He¹s already been busy signing posters in the shops he's visited so far!"
Taylor will be looking after Seventies dealers from Birmingham up to Scotland, and across to Ireland.
The Hoffman 2003 range which has just arrived in the UK and includes a new entry level bike, the Royale, which RRPs at £219.95.