Independent bicycle dealer stockists of Datatag electronic security marking systems need to register for the turnover-increasing promotion by March 31st.
A statement from Cedric Chicken said:
"It is worth considering Datatag both as an OE fitment to bikes and for re-sale. The boxed sets are £24.99 retail and includes insurance.
"The registered owner has a chip number which is locatable.by 3500 police crime prevention officers who are equipped with scanners which pick up the concealed transponders.
"The polychromatic Datatag label is generally a sufficient deterrent to thieves. Consumers should still use physical security but the Norwich Union, for one, will offer insurance discount to Datatag users."