Hollund talks about WMB going bimonthly

Following last week's article on the increased frequency of What Mountain Bike magazine, publisher Kris Hollund of Future emailed bikebiz.co.uk with his take on the story
Publish date:

"Demand for the product has encouraged us to increase the frequency to bi-monthly," said Hollund.

"The editorial team, mainly made up of Steve Worland, Mike Davis, Guy Kesteven, Jez Loftus and Seb Rogers will have the opportunity to produce an extra two issues a year of product tests and reviews that should help the buying public through the melee of options, whether they be buying their first bike or upgrading to the highest level.

"Additionally, WMB will be available in more locations throughout the UK and the World as we start to distribute into the USA and Australia as well as travel points (train stations and airports) throughout the UK."

The on sale dates of will be in the last week of August, October and just before Christmas 2001. WMB will continue to run alternate months throughout 2002.

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