BikeBiz Bicycle and cycling retail news
Hotwheels has delivered a variety of Mongoose models to the four Center Parks branches nationwide in a partnership aimed at encouraging the firms one million annual guests onto bikes.
The parks operate a no car policy during the guests saty, instead encouraging healthier means of getting around. As a result of this policy, Hotwheels was appointed to provide Mongoose Mountain, Traditional and kids models.
“We’re proud to be associated with Center Parcs. Their environmental ethos is a good fit for us as a company and showcases the bicycle as a viable form of daily transport.” Says Ian Wagman, business development manager for Hotwheels.
“During our involvement with Center Parcs we have reduced their operational costs by delivering quality Cycles and have implemented new specifications that deliver Health and Safety benefits. The sheer volume of visitors also gives huge exposure to the Mongoose brand.”
Center Parcs are currently reporting summer bookings that are up by 44 per cent as more Britons choose to holiday at home this year.
