BikeBiz Bicycle and cycling retail news
Hotlines Europe is heading to London for its 2011 product launch show, taking place from Wednesday October 6th until Friday October 8th.
Hotlines is also throwing the doors open to consumers for limited invitation only weekend opening on October 9th.
The dates and location place Hotlines’ dealer show alongside Earls Court-based Cycle Show, a move aiming to entice dealers who would not otherwise have been able to attend one of Hotline’s road shows.
New 2011 offerings from Lapierre, Electra, Nukeproof, Ragley and many more will appear at the show, taking place just off Brick Lane.
A programme of seminars and activities have also been promised, led by key names from cycling.
“Our five shows earlier this year were such a great way of showing our large portfolio of brands to our dealer base, that a larger show in a popular location was the obvious next step to increase brand exposure to our customers,” said Andy Gowan, Hotlines Europe marketing manager.
“One of the other benefits for the dealers, is that they get to see our product range with representatives from the brands themselves, so we can really focus with them on the features and benefits of the new products.”
Hotlines will send invites to its dealer network in due course, but for more information in advance, contact Hotlines on 0131 319 1444, or email to sales@hotlines-uk.com.
