Hotlines has announced a new marketing team consisting of Martin Astley, Will Longden and Pete Scullion.
Astley comes from an interesting and varied background in the bike industry. He has been involved in everything from trail building in Whistler to managing the Iron Horse brand in the UK, running demo's for Kona in Canada and more recently managing the infamous Mud Dock Cycleworks. He is also currently ranked in the top 10 in the MaxiAvalanche EuropeCup. Martin will be joined in the team by long-term professional cyclist Will Longden.
Longden has a wealth of experience in the cycling industry, having evolved from a multi discipline amateur, to professional cyclist of 15 years, winning four British MTB Championships, then taking on race team management and event management for Future Publishing, as well as a marketing role within Oakley UK. Also assisting the team will be current Hotlines sales and tech advisor Pete Scullion. Scullion will be assisting the marketing team at HQ in Edinburgh.
Talking about his new role Pete said "After two years working as a part of the Hotlines Internal sales team, I'm relishing the challenge of assisting Will and Martin promote Hotlines Europe and our eclectic portfolio of brands through sponsorship, print and online media, demo days and products tests."
Andy Gowan, now formerly of Hotlines, has rejoined 661 to look after the cycling side of the protection specialist's business for Europe.