Hotlines snaps up Ghost Bikes - BikeBiz

Hotlines snaps up Ghost Bikes

Firm grabs exclusive distribution rights to German brand
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Hotlines has revealed that it has taken on exclusive distribution for German-built Ghost Bikes.

Established by Klaus Moehwald and Uwe Kalliwoda in 1993, Ghost Bikes grew from being a small backyard shop into a global player. The firm’s bikes are designed and built in Waldsassen, Northern Bavaria, by a team of bike-loving individuals. Ghost Bikes said that its bikes are equipped with innovative technology, are engineered to minute detail with uncompromising quality and offer unrivalled value for money.

Details of the 2010 Ghost range can be found at www.ghost-bikes.de.

Illy Anastasi, Hotlines general manager, said of the deal: “This represents a significant milestone in the company’s development and further signifies the company’s evolution in the UK. Ghost Bikes has an amazing array of models for consumers to choose from and I am sure we can work with their team for Ghost to become one of the UK’s leading bicycle brands.”

Anastasi enthused: “Our aim is to bring quality brands and quality service to our dealer network and this business model has given us phenomenal growth over the last four years. With the coming launch of new brands such as Ghost, Hotlines brand ethos simplifies and unifies the look and feel across our brand range in an effort to better communicate important characteristics and value to consumers.”

Interested dealers should contact Hotline at sales@hotlines-uk.com or visit www.hotlines-uk.com.

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