Hotlines to give dealers chance to become Lapierre concept shop - BikeBiz

Hotlines to give dealers chance to become Lapierre concept shop

5, 10 and 30 square metre store-in-store plots available with cost split between Hotlines and the dealer
Publish date:

Hotlines has revealed a brand new shop in shop concept available to current and prospective Lapierre dealers.

With the road catalogue having grown over 100 per cent during the 2013 season under Hotlines, the distributor is now offering retailers the chance to host dedicated for 5, 10 and 30 square metre plots in store, with the cost of the installation and POS shared between Hotlines and the dealer. Dealers have access to the programme from as little as £1,050.

Ed Ibbetson, Lapierre brand manager commented: “As the market becomes ever more cluttered with brands it’s more important than ever to have a strong presence in store. The shop in shop concept is both flexible and affordable and offers good use of space allowing the dealer to present a good number of bikes per square metre and still have strong branding. The quality of these displays is also fantastic and makes it easy for staff to access a bike if a customer wishes to look in more detail.”

Hotlines are taking orders for the shop in shop concept right now for delivery in January 2014. Interested dealers should contact their area sales rep on the numbers below. 

South West and Wales: Kelvin Lawton 07878 361841

South East: Paul Lasenby 07713 097695

North: Graham Moore 07791 844138

Scotland: Gregor Wilson 0131 319 1444

Northern Ireland: Declan Deehan 0131 319 3617

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