iBikeRide.com has introduced a user reviews section to its website, offering visitors the chance to share their opinions over product.
Manufacturers have now been called upon to add the website's to their press release distribution database to ensure product has opportunity to feature on the website.
Daniel Mintz, founder of iBikeRide.com, said: "The new user review service uses the power of the community of riders and the power of the web to help answer that simple, but all important question: what bike or piece of kit is right for me?"
Based on a similar style to which many consumer magazines review product, the website asks users to give a rating of one to five on:
Features and fit for purpose
Design and looks
Value for money
Good lifetime hassle factor
Comments can also be left, giving users chance to express how they feel a product could be improved.